Noon & Kabab was founded by local Emiratis in 1995. It has since grown to become the premier Persian restaurant chain in the UAE. Its secret is to blend the prime ingredients of premium Persian food with time-aware service and a range of desirable locations to produce a compelling brand concept. Noon & Kabab prides itself on its traditional approach to providing contemporary cuisine. Since Persian food has, for generations, been cooked on a barbeque, Noon & Kabab uses only the finest pure wood charcoal to impart an authentic taste in its dishes.